Best time to send an email on wednesday

Your email may never be opened. Sure, you wrote brilliant copy. You also took the time to craft a compelling subject line.

Best time to send an email on saturday

You followed good email etiquette. But, unless you considered the best time to send an email, your message may still be destined for the trash bin.

By my conservative estimate, I’ve sent at least 100,000 emails since the early days of the Internet.

(May Prodigy rest in peace.) It wasn’t until I started handling public and media relations a decade or so ago that I gave a second thought to how an email’s send time affects open rates. Time of day may not be important if you’re writing your grandma in Poughkeepsie to tell her you won’t be making it to Thanksgiving dinner (although, if she’s email savvy, she may wonder what on earth you were doing up at 3 a.m.), but it’s crucial for things like:

• Sales and marketing campaigns
• PR pitches
• Survey participation requests
• Newsletters
• Important business communication

Although strategically timing email deliveries is an art that requires intuition, testing, and kno

when do you send an email

when do you write an email